Leo Burnett: "There’s no such thing as ‘hard sell’ and ‘soft sell.’…"

un aforisma di Leo Burnett:

There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’

Traduzione Automatica:

Non esiste una cosa come ‘vendere hard’ e ‘vendere soft.’ C’è solo ‘vendere intelligenti’ e ‘stupido vendere.’